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Whiteman lecturer Fujita gave insight on business, ethics as CEO

March 22, 2013

George Hartmann / The Courier - This year's Whiteman lecturer Hiroyuki Fujita, a '92 alum with a bachelor's degree in mathematics and physics, tells of his experience in business.


His goal in running a company is not making money, it is “making a difference in the world,” said 1992 graduate Hiroyuki Fujita, the lecturer for this year’s Wendell Whiteman Memorial Lecture Series that took place last Wednesday. Fujita spoke about his company, Quality Electrodynamics (QED), ranked No. 11 on Forbers’s “20 Most Promising Companies” list last year.

Fujita’s lecture included an anecdote of how Toshiba and Samsung encouraged him to form his own company and work on projects to better MRI technology. This led him to resigning from his previous position at General Electric. Currently Fujita is founder, President and Chief Executive Office of QED, founded in 2006. QED has approximately 130 employees.

Fujita’s company makes MRI radiofrequency coil technology and related electronics for MRI scanners. The company is privately owned, has zero investors and no marketing team. QED does not have a need for marketers within their company because they already have contracts with big companies, such as Toshiba Medical Systems, Siemens Healthcare and Samsung, according to Fujita.

Fujita received his bachelor’s degree in mathematics and physics from Monmouth College in 1992. Since then he has received his doctorate in physics from Case Western Reserve University.

Despite his success in academia, he emphasized the ethics aspect of business. Throughout his presentation he mentioned little to do with what his business does and more about how to relate with people and reasons behind business.

His goal in running a company is not making money, it is “making a difference in the world,” said Fujita. Being genuine and helping people is what Fujita credits his success with QED.

“Pursuing what is right for humankind,” said Fujita and bringing success through ethical leadership are the leading principles for QED. Creating “win-win” synergy and working together is what Fujita believes makes his company successful.

Fujita noted his initial disappointment of not attending his first choice school, University of Tokyo. Instead, he choose to attend Waseda University for a small period of time and then Monmouth College for four years. Later, he expressed his belief that if he had attended what he thought was the best choice, he would have missed many opportunities and would not be where he is now.

Fujita concluded that life is “…not a collection of what happens. Life is about how we respond to each event.”

Porscha McCloud
Contributing Writer

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