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Apple unveils iphone 7 with mixed reviews

September 16, 2016

For Apple fanatics, September is always an exciting month. Tim Cook and the rest of Apple hold the annual Keynote, which reveals new products from Apple for the upcoming year. This year proved no different, with Apple announcing three new products for consumers to purchase: Apple Watch Series Two, Apple Air Pods and of course, the iPhone 7.

The Keynote has become quite a popular event in recent years. To draw in viewers, this year’s Keynote opened with Apple CEO Tim Cook participating in the trendy “Carpool Karaoke” with James Corden and Pharrell Williams. The event ended with a live performance from Sia, performing her songs “The Greatest” and “Chandelier.”

Apple announced the Apple Watch Series Two first, introducing new features such as water resistance up to 50 meters and a new dual core processor to be able to run the new WatchOS 3 operating system. Apple’s focus on the Apple Watch is fitness, and Apple collaborated with Nike to create the Apple Watch Nike Plus, an alternative smart watch model for consumers who want less of a classy design.

Every other year, Apple is praised by consumers for their constant creativeness in design and ingenuity. The iPhone 4 was drastically different from the iPhone 3GS, the 5 different from the 4S, and so on. But this year, the unveiling of the iPhone 7 left viewers a bit disappointed.

With little hardware design changes, it is near impossible to determine the difference between the 6S and 7 models. Different antenna bands, a new home button and a change in the design of the camera housing are pretty much the only differences in terms of hardware. The biggest change split the internet down the middle. Apple confirmed year-long rumors and revealed the first iPhone to have no headphone jack.

Apple then revealed some new features of iOS 10, such as a complete UI overhaul of the Messages app, increased Siri integration, and the ability to finally hide stock apps such as Newsstand, Stocks and Maps. They also revealed the phone will have a new processor, called the A10 Fusion, to be able to run iOS 10 smoothly.

Finally, to make up for the missing headphone jack, Apple revealed the AirPods. These wireless ear buds are essentially EarPods with no cables, and can be connected via Bluetooth. This was met with extremely mixed reviews, especially with their $159 price point.

iOS 10 was made available to the public on September 13, and the Apple Watch Series 2, iPhone 7 and iPhone 7 Plus are available now.

Cristian Corbett
Co-Editor in Chief

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